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Project Type → UI & UX Design, Web Development
Industry → Marketing Agency
Client Requirements → Creating a impactful and simple website
Timeframe → 3 months from concept to launch
Estimated Revenue Growth → $10,000 per month in additional revenue
Target Audience Expansion → 30% increase in applications from qualified talent
The company Story Flow approached me with a request to help them stand out in the oversaturated marketing market. They found themselves in a situation where they had a unique offering, but struggled to demonstrate that they were truly doing something special and different in a market where everyone claimed to be the best.
The concept that Story Flow pursues is called Meaningful Marketing. As described in the name, their visual identity should show the world that they offer something meaningful. The goal was not to exaggerate like everyone else, but to present their successes as clearly as possible.
The solution, therefore, was to design a very meaningful but simple design. We wanted to put their work and words at the center. The design should only support this. Often, it is most difficult to decide on a way to put information into a simple design when there is a lot of information and possibilities.